With Sale to Pernod Ricard, Rabbit Hole Distillery Sets Its Sights on Global Expansion

Next stop, world domination: Rabbit Hole Distillery announced today that it has sold a majority stake to drinks conglomerate Pernod Ricard , a move that will allow the Kentucky whiskey maker to expand its reach far beyond its current footprint. The sale happens barely one year after Rabbit Hole opened the doors to its $18 million, 55,000-square-foot distillery in Louisville’s Butchertown neighborhood. Pernod Ricard also holds a majority stake in West Virginia’s Smooth Ambler Distillery .

Rabbit Hole founder Kaveh Zamanian—a psychoanalyst who started contract-producing whiskey at other distilleries in 2014—says that the partnership will enable the brand to expand...