Over the last two decades the rise in popularity of rosé, in all forms, has been phenomenal. Now everywhere you turn drinks are turning pink – pink gin, pink wine, pink sparkling. I have even seen the odd pink whisky…
So why has this colour become so popular and how has its fortune changed?
Pink bubbles begin to rise
At the end of the 90s, no City boy would be seen dead drinking bubbly rosé. It was all about claret and good Burgundy, with not a drop of pink in sight. Pink Champagne was seen as inferior, and at the...
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