Jack Daniel’s Tennessee Fire – it’s finally here

A reputation is a terrible thing. You post one thing on the internet , more people than expected read it, and from that day on you are ‘that guy who likes Jack Daniel’s Honey ‘.

So, when a new JD liqueur hits our shores, who’s the person who gets presented with a bottle and told to write tasting notes? That would be me. The new release in question: Jack Daniel’s Tennessee Fire .

Jack Daniel’s fans are an active, watchful and vocal group. Within minutes of JD producer Brown-Forman announcing a limited, experimental roll-out of a cinnamon-flavoured JD liqueur across...