Earlier this month, Gordon and Macphail, the Elgin based independent bottlers launched a campaign named ‘The wood makes the whisky’. The campaign focuses on the cask’s contribution to whisky flavor. It’s worth repeating here what I wrote numerous times in the past, that the whisky industry estimates cask’s impact on whisky flavor at 55-80% of the final result, making it the single largest factor (Yeah, I know my math ;-) )
The campaign launches with a a dedicated book and few selected whiskies to demonstrate and showcase G&M experience in matching spirit and cask. The book, written by Neil Ridley & Joel Harrison...
