Tullamore D.E.W. is bringing back the boilermaker with a roving “D.E.W and a Brew” tour this winter. The brand wants to educate consumers about how different beers complement the flavors of the Irish whiskey. In partnership with the locally focused social publication Time Out , Tullamore D.E.W. brand ambassador Jane Maher will visit breweries and bars in eleven U.S. cities to lead consumer events that showcase local beer pairings. Nine additional cities will feature D.E.W. and a Brew drink specials in local bars and at breweries where it’s legal to serve spirits.
The tour starts on januari 9...