Just a few weeks after announcing its sale to Pernod Ricard , Rabbit Hole Distillery is unveiling a new whiskey—along with a complete rebranding of its core range—debuting next month. The change is intended to honor influential figures in Louisville and in the life of Rabbit Hole founder Kaveh Zamanian, and the new whiskey—a straight bourbon—ties the spirit of a 19 th -century Kentucky immigrant with Zamanian, who emigrated from Iran as a child. “He was a stonecutter who settled here in Louisville, and carved all kinds of ornate symbols of what I consider to be immigrant patriotism, really a...
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