Another American whiskey brand is partnering with a major multinational spirits company. Just days after Wyoming Whiskey revealed it was entering a strategic partnership with Edrington Group, Diageo has announced that it will invest in Westward American single malt through its Distill Ventures unit. The whiskey is made at House Spirits Distillery in Portland, Oregon, and the deal includes investment in both the facility and inventory, as well as the Westward brand. Majority ownership and independent control remain with Westward’s founders and current investors, and existing staff, including head distiller Christian Krogstad, will stay on to make the whiskey.
Major...
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