The whisky industry has long loved to immortalize names from the past: Elijah Craig, Johnnie Walker, Pappy Van Winkle. Does the average drinker of those particular brands even know who those men were? Probably not—though most people surely assume they were, at one time, critical figures in the whisky’s development.
Ironically, many of these eponymous whiskies have taken on the names of men from the past whether or not they were integral to the actual booze in the bottle. (A notable exception: Old Overholt .) Elijah Craig was a Baptist minister sometimes dubiously credited as the inventor of bourbon—but definitely...
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