Nicknamed the “Buddha of Bourbon,” Jimmy Russell’s presence has defined not only Wild Turkey , but also the best of bourbon culture for more than 60 years. His warm spirit, love for people, and passion for whiskey far surpass anything a slick marketer could hope to create. Russell is the only individual to attend every single WhiskyFest, no small feat, where he routinely sneaks off to have a beer with attendees.
His body of work includes Tradition, Tribute, Wild Turkey 17 year old for Japan, Rare Breed, American Spirit, Kentucky Spirit, and Russell’s Reserve, some of which he created with...
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