Jim Beam wants to help you improve your personal grooming habits and “elevate your style.” This summer, Jim Beam Black is running a series of pop-up barbershops in nine cities across the country, partnering with local coiffeurs to help whisky lovers spiff up while enjoying bourbon. The first event took place at the Jim Beam American Stillhouse in Clermont, Kentucky in the run-up to the Kentucky Derby. Male visitors were offered complimentary haircuts and beard trims, while ladies were treated to hair curling and makeup touch-ups. Even master distiller Fred Noe took advantage of the opportunity to revamp his ‘do....
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