There’s never been a better time to be a whiskey-drinking sports fan . The NBA announced a new partnership with Jack Daniel’s Tennessee whiskey that will continue over the next several years. The sponsorship agreement covers both the NBA and WNBA , as well as the NBA D-League and USA Basketball , and it starts with a two-day “experiential event” during NBA All-Star Weekend , februari 17 th -19 th , in New Orleans.
Jack Daniel’s currently sponsors five NBA teams—the Atlanta Hawks , the Denver Nuggets , the Los Angeles Clippers , the Oklahoma City...
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