Jim Beam and Maker’s Mark Partner with the Chicago Cubs

Cubs President of Business Operations Crane Kenney with Beam Suntory CEO Matt Shattock

By Susannah Skiver Barton

There’s another reason to celebrate the reigning World Series Champions, the Chicago Cubs . Starting this year, two bourbon brands— Jim Beam and Maker’s Mark —are launching partnerships with the team.

As part of a deal made by parent company Beam Suntory , Jim Beam bourbon will have long-term naming rights to a new first base club at Wrigley Field. The club will take two seasons to complete, so for now, expect to see Jim Beam signage and promotions in the upper deck...