“Imitation is the sincerest form of flattery.”— Charles Caleb Colton 
When Colton, an English cleric, wrote this in the 1820s, bourbon was barely a blip on the radar. Kentucky distillers were placing barrels on flatboats and just beginning their rise. Nobody was interested in imitating bourbon.
Nearly 200 years later though, the word “bourbon” is plastered on everything from candles to soup. Today, bourbon is an international powerhouse with signature brand flavor profiles and U.S. geographical protection.
If foreign distillers slap a “bourbon” label on their spirit, Heaven Hill’s Max Shapira, the industry’s de facto foreign bourbon seeker, will find...
Läs mer http://whiskyadvocate.com/2016/05/04/consumer-confusion-in-bourbon/
