Nick Morgan is a very public face of Diageo as their head of whisky outreach. He’s a roving, yet targeted, advocate of Diageo’s whiskies, not to mention new developments.
He started working life as an academic – a historian – who taught history at Glasgow University and came into whisky marketing by an unusual route: working on all the Diageo archive material. Known also for his guitar-playing talents and a fondness for jazz and blues, he always presents, debates, and responds to questions in a very considered fashion. I caught him just after a recent visit to the U.S.
You seem...
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