Whiskey Label Transparency: How to Do It

Just a quickie here. We subscribe to the BottleBlueBook TTB updates, mostly out of curiosity. They send out a daily update on COLAs filed with the TTB. Heh. What’s  that  mean? As some of you know, the TTB is the Alcohol and Tobacco Tax and Trade Bureau of the U.S. federal government, the descendant of the old ATF, and responsible for approval of spirits labeling, among other things, and a COLA is a Certificate/exemption Of Label/bottle Approval, the form the TTB gets from companies looking to get a new label approved. Note that the filing of a COLA doesn’t mean...