Partisanship nearly defines America today. But on Tuesday morning, the Distilled Spirits Council of the US offered some information that all parties can applaud: the American whiskey can claim a banner year. Again. The total whiskey category was flat for years, then in 2011 it picked up steam and it hasn’t shown signs of flagging.
This year’s industry review, which the trade organization presents each februari, revealed that the total supplier sales in the US were worth $23.1 billion. With American whiskey, it’s the same happy story: the category is booming and it’s the high-end and super premium brands that...
