Beam Suntory
Who knows whether Shinjiro Torii, when he opened his Torii Shoten store in 1899 in Osaka, envisaged his family firm becoming the world’s third-largest drinks group? Or that, in pioneering whisky distilling in Japan and creating a style that was recognizably Japanese and not a scotch copy, he would excite the world’s palates; that the values he laid out would have lasted for over a century.
A few years ago I met with his grandson, Shingo Torii, Suntory’s vice-president and master blender. Then, among other things, we discussed the philosophy which, he felt, helped define Suntory. “It has...
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