Why did the world suddenly start to care about the whiskey shortages?
On maj 8, Buffalo Trace sent a media-wide press release that detailed looming bourbon shortages. From there, serious journalists covered these tragic circumstances and whiskey shortage stories became a trendy subject on slow news days. So, if you’ve been wondering where all these stories came from, now you know.
With that said, the shortage is real, to some extent. The industry is feeling heavy demand with no end in sight.
But the world’s largest bourbon maker, Jim Beam, has been relatively quiet in these doom-and-gloom whiskey stories. There’s...
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