Gin is in a fantastic place. It’s booming in the UK, with new distilleries popping up on a weekly basis and established distilleries producing increasingly wild and wacky recipes. However, along with the explosion of gins comes a problem for those making the stuff – how do you stand out in a crowded market? The Botanist has gone against the grain by keeping things traditional…up to a point.
A quick look through the 400 gins on the Whisky Exchange website shows one way of making yourself known – create a niche. It’s a high-risk move, but comparatively easy: find a...
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