If you asked me to make a shortlist of distilleries that have the nicest looking bottles, then Bruichladdich would be in it. I know, it’s not what matters most, but I do like the modern typography and bold colours. Too many whisky brands are taking the conservative (fake artisan) route when it comes to their identity.
They’ve now invested a lot of time in the new Port Charlotte 10 Year Old , which comes in a new type of dumpy bottle with dark green glass and heavily embossed lettering at the back. There’s something army-style to it, which suits this...
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