Roe & Co is an Irish blended whiskey developed by Diageo. It is their first step in the Irish whiskey market after having sold Bushmills in 2014 – obviously they can’t ignore the booming trend in Irish whiskey (which apparently they hadn’t foreseen).
It is a blend of grain and malt whiskey, matured exclusively in bourbon casks (most of which are first-fill).
The brand goes back a long way, it was started as George Roe & Co in the 19th century. The distillery in Thomas Street, Dublin used to be the largest of the country. Diageo is planning a new...
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