Jameson Bow St reopened

Last week I was invited to visit the reopened Jameson Distillery Bow St. in Dublin. It was closed in augusti 2016 to undergo an € 11 million redevelopment and reopened about a month ago. The whole project was supervised by a special ‘experience design’ agency which set up new, more immersive experiences within the historical building.

Basic tour: Jameson Bow St Experience

The basic tour is called Bow St. Experience . It is a guided tour with three major topics, each covered in one room: the 230-year history of the Jameson brand,...