The Glenlivet Cipher was a marketing experiment: all the details about age, vintage, cask types used, tasting notes… were hidden and were to be discovered in an online deciphering game. It is presented as a mysterious whisky and comes in a fitting opaque black bottle that looks really classy.
My first impression was quite reserved. Would people spend € 115 on a blind bottle with no clues whatsoever, only to play a game and find out whether they like it? Nonetheless I gave it a try.
The accompanying website includes a few introductory videos and invites you to select six...
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