New: Compass Box ‘This is not a luxury whisky’

The most interesting whisky release of this week for me was the new This is not a luxury whisky from the boutique whiskymaker Compass Box .

It is a blended Scotch inspired by our Belgian artist René Magritte who created the concept piece ‘The treachery of images’ in 1929, better known as Ceci n’est pas une pipe .

Whiskymaker John Glaser explains: “Over recent years, we’ve seen a growing trend in the Scotch industry towards super-premium releases that position Scotch whiskies as ‘luxury goods’ or status symbols to be displayed and traded – rather than as liquids to be consumed...